Shell Promo

Shell create a lot of content based on reports, this is one of a series of promotional panels I produced.

Shell email template

In order to create a more whole visual brand identity for Shell I created an email template that was flexible enough to be used for different types of email, whilst keeping the same visual structure and design, this was also much closer to the site design and layout.

Shell interactive gaming concepts

In order to help Shell make the public realise their input and ongoing support of research and development into making energy use both more efficient and more environmentally friendly, Shell asked us to create an idea that would introduce the two viewpoints that Shell were taking on the energy usage of the world. These viewpoints 'Blueprint' and 'Scramble' looked at how changing our approach to all forms of energy could make or break the worlds chances. To convey this we created a game that would show users exactly what their actions would do and how they would effect the earth. This game showed numerous versions of earth over which the user has ultimate power, changing each would effect the outcome to the 2050 world.

Shell Flash Assets

Launching the Dialogues Site for Shell.com, this promo panel for the header bar introduced the different topics that would be discussed in upcoming online debates/web chats. I was particularly pleased with this project, not necessarily because of the design, that was determined by the client, but that I was able to create the entire animation with code all on my own.

Shell.com Design & Structure

Taking all of the content that Shell.com contained we were charged with the task of making the correct information as accessible as possible to the appropriate people. With a very specific target audience it was very important to create a site that was designed and created with the audience in mind. Here we created a site that has intuitive navigation that makes the content easily accessible.