To support the TV campaign I was challenged with the task of creating digital advertising that accentuated the feelings that the TV would evoke. To do this I created a range of ads that did slightly different things. The Skyscraper was designed to catch peoples attention using the visual space, the tall format being the perfect stage for the smoothing droplets of the product to be shown off. The MPU was my favourite, I came up with a concept that would really surprise people. The media placement of the ads meant that if people were to see a lion strutting across the frame they might be surprised. Then you would see that the silhouette was actually a woman with unruly, wild hair.
