Herbal Essences Smooth & Soft Campaign

To support the TV campaign I was challenged with the task of creating digital advertising that accentuated the feelings that the TV would evoke. To do this I created a range of ads that did slightly different things. The Skyscraper was designed to catch peoples attention using the visual space, the tall format being the perfect stage for the smoothing droplets of the product to be shown off. The MPU was my favourite, I came up with a concept that would really surprise people. The media placement of the ads meant that if people were to see a lion strutting across the frame they might be surprised. Then you would see that the silhouette was actually a woman with unruly, wild hair.

Levis Store launch Countdown

With the launch of the New Flagship Store, Levis wanted a a countdown page that gave a hint towards the style that would be seen both in store and on advertising. It was a pretty big secret before they launched so we had to keep it simple. Here I used an oversized logo to accentuate the countdown itself.

Making people want to Visit Britain

Creating fun banners to persuade people that Britain isn't all that bad. To convey the idea that Britain is packed with activity I used expanding banners to show all the activities and sights that are available. Showing how easy it is to travel from place to place the work showed how in one day you could travel from one end of this beautiful island to the other and experience all manner of things.

Fenistil Website Concept and Design

This project was a rare opportnity to look at a completely new web presence, having to use already existing print styles and branding as an influence wasn't perfect, I decided that to make the site needs based, only having useful content and information that users will want makes it simple and yet effective, also because the audience would likely be mothers we created two versions. Parents could either view very information based, straight content or the child friendly version using a toggle system.

Shell email template

In order to create a more whole visual brand identity for Shell I created an email template that was flexible enough to be used for different types of email, whilst keeping the same visual structure and design, this was also much closer to the site design and layout.

Vauxhall banner work

The launch of the insignia from Vauxhall called for a a countdown style banner campaign that introduced the idea of a grand unveiling. To really push the impact of the banners we created talking banners that would respond according to users interaction, but that would also affect certain content seeded on the page.

Shell.com Design & Structure

Taking all of the content that Shell.com contained we were charged with the task of making the correct information as accessible as possible to the appropriate people. With a very specific target audience it was very important to create a site that was designed and created with the audience in mind. Here we created a site that has intuitive navigation that makes the content easily accessible.

Lansborough Hotel Rebrand Pitch

For this project I was asked to devise a style and name for the branding of the in house restaurant at the Lanesborough Hotel. The naming was based around the interior of the restaurant, the structure contains a huge glass dome, and so is very light and airy. This combined with the traditional values of the hotel led me to create the branding and supporting pieces above.

Editorial Design - Gardening

Editorial design for an article about gardening fanatics that go to major extremes to get rid of weeds, I approached an editorial format that visually tied the story to the page. Hearing the stories of neighbours at war because one side wouldn't weed was hilarious, so I used barbed wire to accentuate the war like feelings.

Just as a note the most entertaining story was of the man that would climb the trees in the middle of the night and drip weed killer and poison down fishing wire onto his neighbour's weeds. That is extreme.