Peroni Pitch Work

The Brief: Make Peroni the premium aspirational drink of the elite.
Moments of Peroni style.
I created digital ideas and mechanisms that would make people see Peroni as an inspirational brand. Everyone would want access to the nuggets of style that Peroni had, but only a select few would actually receive them.
Peroni create an exclusive club whose members spread the word. LIttle hints of the Peroni style pop up over the internet and in high-end publications, the Peroni brand then slowly becomes synonymous with style.

Swatch - Magazine & Masthead design

Swatch were looking to re-brand their "club" identity to appeal to a wider spectrum of consumers, having a broad fan base in the Nordic regions they also wanted to appeal to extreme sports fanatics in the UK and Western Europe. This identity was created to be flexible enough to allow it to be used over exciting imagery, so much like their watches the logo would compliment the audiences other life choices.
It was also suggested to Swatch that in order to reach their target audience more effectively it would be a good idea to create an online version of the magazine with which users could interact.

Identity for Dog Clothing & Accessories

Oh My Dog; a high end new brand for dog lovers and their dogs, it was created to appeal to the Paris Hilton type demographic that want to be able to dress like their pooch and bling them up big style. I was briefed to come up with an identity and supporting merchandise that could be branded. As the brand was created to be sold in spaces like Selfridges I suggested that the packaging should also be branded and so looked into special papers and finishes to be used in the packaging.

Lansborough Hotel Rebrand Pitch

For this project I was asked to devise a style and name for the branding of the in house restaurant at the Lanesborough Hotel. The naming was based around the interior of the restaurant, the structure contains a huge glass dome, and so is very light and airy. This combined with the traditional values of the hotel led me to create the branding and supporting pieces above.

Corporate Event Signage

The event for Palm was based around a theme of The Wizard of Oz, so we created Pop Up Stands that used some of the imagery usually associated with The Wizard of Oz. I enjoyed this project because it gave me a chance to use my illustration skills.

Hign End DIrect Marketing - London Business School

LBS asked us to create a high end DM piece that we could send out to prospective new students, being expensive MBA or eMBA course the work created needed to show both the intelligence of the course along with sophistication. The content was based around the economic growth of countries such as China compared to their experienced counterparts so imagery was sourced that showed the difference in scale and the greatness of these countries.

Editorial Design - Gardening

Editorial design for an article about gardening fanatics that go to major extremes to get rid of weeds, I approached an editorial format that visually tied the story to the page. Hearing the stories of neighbours at war because one side wouldn't weed was hilarious, so I used barbed wire to accentuate the war like feelings.

Just as a note the most entertaining story was of the man that would climb the trees in the middle of the night and drip weed killer and poison down fishing wire onto his neighbour's weeds. That is extreme.

The descriptive mapping of external stimuli

Brief: To describe the world around me using my senses.
Solution: I created a map that used cartography of different types to map out the world around me, how I experience it and which senses I use. For example, for sound I used sound waves, for light I used constellations, for pressure/touch I used Isobars, and for taste and smell I had two charts that were directly related to one another.
I really enjoyed this project because it allowed me to become completely obsessive about my day-to-day life and really take a deeper look into how I experience the world around me.

Shakespeare's Sonnets Art Direction

Art direction for ambient use of Shakespeare's Sonnets, in this particular image the copy was actually stitched onto the sheet so that the line was integrated into the shot before it was taken.

Client Invite

Creating a fun design for an invite to be sent to clients was an interesting project, the invite was for a roller disco event with the t-mobile B2B brand team, so I kept the design funky with a retro theme.