Herbal Essences Smooth & Soft Campaign

To support the TV campaign I was challenged with the task of creating digital advertising that accentuated the feelings that the TV would evoke. To do this I created a range of ads that did slightly different things. The Skyscraper was designed to catch peoples attention using the visual space, the tall format being the perfect stage for the smoothing droplets of the product to be shown off. The MPU was my favourite, I came up with a concept that would really surprise people. The media placement of the ads meant that if people were to see a lion strutting across the frame they might be surprised. Then you would see that the silhouette was actually a woman with unruly, wild hair.

Peroni Pitch Work

The Brief: Make Peroni the premium aspirational drink of the elite.
Moments of Peroni style.
I created digital ideas and mechanisms that would make people see Peroni as an inspirational brand. Everyone would want access to the nuggets of style that Peroni had, but only a select few would actually receive them.
Peroni create an exclusive club whose members spread the word. LIttle hints of the Peroni style pop up over the internet and in high-end publications, the Peroni brand then slowly becomes synonymous with style.

Nissan X-Trail Banner Campaign

With the new model X-Trail so powerful compared to other cars in its class, I was briefed to create a banner campaign that emphasised it's superior pulling power. The first phase of the campaign was to be carried out using standard sized banners, so the limited file size was challenging, but I am very pleased with the outcome using the format to emphasise the benefit even more.

Nissan X-Trail Banner Campaign

Maintaining a visual style using typographic elements I created a family of banners that emphasise the power and control that the new Nissan X-Trail provides. By using typography cleverly I was able to ensure that when build occurred the file size was not too great for the standard format we were briefed with. Using only 3 small images for impact, the rest of the banner was created using vectors and type.

Levis Store launch Countdown

With the launch of the New Flagship Store, Levis wanted a a countdown page that gave a hint towards the style that would be seen both in store and on advertising. It was a pretty big secret before they launched so we had to keep it simple. Here I used an oversized logo to accentuate the countdown itself.

Making people want to Visit Britain

Creating fun banners to persuade people that Britain isn't all that bad. To convey the idea that Britain is packed with activity I used expanding banners to show all the activities and sights that are available. Showing how easy it is to travel from place to place the work showed how in one day you could travel from one end of this beautiful island to the other and experience all manner of things.

Concept work

This banner concept was based around the idea of the annoying moments in your day that can't be avoided, the basic story follows the experience of being made dirty in the queue at a bus stop and how if you are using the right product already you don't need to worry.

Fenistil Website Concept and Design

This project was a rare opportnity to look at a completely new web presence, having to use already existing print styles and branding as an influence wasn't perfect, I decided that to make the site needs based, only having useful content and information that users will want makes it simple and yet effective, also because the audience would likely be mothers we created two versions. Parents could either view very information based, straight content or the child friendly version using a toggle system.

Shell Promo

Shell create a lot of content based on reports, this is one of a series of promotional panels I produced.

Identity and Site design

Given the brief of a forward thinking, web publishing best practice consultancy the logo had to convey the brand attributes but also the vibrancy of the company. The site follows the same colour scheme as the logo shown above.

Shell email template

In order to create a more whole visual brand identity for Shell I created an email template that was flexible enough to be used for different types of email, whilst keeping the same visual structure and design, this was also much closer to the site design and layout.

Shell interactive gaming concepts

In order to help Shell make the public realise their input and ongoing support of research and development into making energy use both more efficient and more environmentally friendly, Shell asked us to create an idea that would introduce the two viewpoints that Shell were taking on the energy usage of the world. These viewpoints 'Blueprint' and 'Scramble' looked at how changing our approach to all forms of energy could make or break the worlds chances. To convey this we created a game that would show users exactly what their actions would do and how they would effect the earth. This game showed numerous versions of earth over which the user has ultimate power, changing each would effect the outcome to the 2050 world.

Vauxhall banner work

The launch of the insignia from Vauxhall called for a a countdown style banner campaign that introduced the idea of a grand unveiling. To really push the impact of the banners we created talking banners that would respond according to users interaction, but that would also affect certain content seeded on the page.

Shell Flash Assets

Launching the Dialogues Site for Shell.com, this promo panel for the header bar introduced the different topics that would be discussed in upcoming online debates/web chats. I was particularly pleased with this project, not necessarily because of the design, that was determined by the client, but that I was able to create the entire animation with code all on my own.

Shell.com Design & Structure

Taking all of the content that Shell.com contained we were charged with the task of making the correct information as accessible as possible to the appropriate people. With a very specific target audience it was very important to create a site that was designed and created with the audience in mind. Here we created a site that has intuitive navigation that makes the content easily accessible.

Bclear Site and Banner work

Liffe NYSE Euronext charged us with the task of creating a site and banners that would be engaging for their customers in order to introduce a new equity derivatives trading method; Bclear. Being quite a dry brand it was very clear that the site needed to be clean and simple with hints of colour. The initiative the client wanted to use in order to entice users was to win a crate of champagne, as they wanted us to use this for the creative within the banners and the site I went on a photoshoot and retouched the bottles afterwards to be Bclear branded.