Nissan X-Trail Banner Campaign

With the new model X-Trail so powerful compared to other cars in its class, I was briefed to create a banner campaign that emphasised it's superior pulling power. The first phase of the campaign was to be carried out using standard sized banners, so the limited file size was challenging, but I am very pleased with the outcome using the format to emphasise the benefit even more.

Nissan X-Trail Banner Campaign

Maintaining a visual style using typographic elements I created a family of banners that emphasise the power and control that the new Nissan X-Trail provides. By using typography cleverly I was able to ensure that when build occurred the file size was not too great for the standard format we were briefed with. Using only 3 small images for impact, the rest of the banner was created using vectors and type.