Swatch - Magazine & Masthead design

Swatch were looking to re-brand their "club" identity to appeal to a wider spectrum of consumers, having a broad fan base in the Nordic regions they also wanted to appeal to extreme sports fanatics in the UK and Western Europe. This identity was created to be flexible enough to allow it to be used over exciting imagery, so much like their watches the logo would compliment the audiences other life choices.
It was also suggested to Swatch that in order to reach their target audience more effectively it would be a good idea to create an online version of the magazine with which users could interact.

Identity and Site design

Given the brief of a forward thinking, web publishing best practice consultancy the logo had to convey the brand attributes but also the vibrancy of the company. The site follows the same colour scheme as the logo shown above.

Identity for Dog Clothing & Accessories

Oh My Dog; a high end new brand for dog lovers and their dogs, it was created to appeal to the Paris Hilton type demographic that want to be able to dress like their pooch and bling them up big style. I was briefed to come up with an identity and supporting merchandise that could be branded. As the brand was created to be sold in spaces like Selfridges I suggested that the packaging should also be branded and so looked into special papers and finishes to be used in the packaging.

Lansborough Hotel Rebrand Pitch

For this project I was asked to devise a style and name for the branding of the in house restaurant at the Lanesborough Hotel. The naming was based around the interior of the restaurant, the structure contains a huge glass dome, and so is very light and airy. This combined with the traditional values of the hotel led me to create the branding and supporting pieces above.