Nissan X-Trail Banner Campaign Exploration

To enhance the Nissan X-Trail online advertising further we decided that consumers should be able to have super fast access to a real test drive, after all showing is only half the battle. It had been proven that if consumers experienced the brand first hand there was a very high conversion rate into sales.
To make this possible while the demo test drive was happening users could type in their own postcode and book a REAL test drive with their nearest dealer. The ROI on these banners was so high that the standard banners were all replaced with this rich media version as the extra cost was clearly a good investment.
I was very pleased.

Herbal Essences Smooth & Soft Campaign

To support the TV campaign I was challenged with the task of creating digital advertising that accentuated the feelings that the TV would evoke. To do this I created a range of ads that did slightly different things. The Skyscraper was designed to catch peoples attention using the visual space, the tall format being the perfect stage for the smoothing droplets of the product to be shown off. The MPU was my favourite, I came up with a concept that would really surprise people. The media placement of the ads meant that if people were to see a lion strutting across the frame they might be surprised. Then you would see that the silhouette was actually a woman with unruly, wild hair.

Peroni Pitch Work

The Brief: Make Peroni the premium aspirational drink of the elite.
Moments of Peroni style.
I created digital ideas and mechanisms that would make people see Peroni as an inspirational brand. Everyone would want access to the nuggets of style that Peroni had, but only a select few would actually receive them.
Peroni create an exclusive club whose members spread the word. LIttle hints of the Peroni style pop up over the internet and in high-end publications, the Peroni brand then slowly becomes synonymous with style.

Nissan X-Trail Banner Campaign

With the new model X-Trail so powerful compared to other cars in its class, I was briefed to create a banner campaign that emphasised it's superior pulling power. The first phase of the campaign was to be carried out using standard sized banners, so the limited file size was challenging, but I am very pleased with the outcome using the format to emphasise the benefit even more.

Nissan X-Trail Banner Campaign

Maintaining a visual style using typographic elements I created a family of banners that emphasise the power and control that the new Nissan X-Trail provides. By using typography cleverly I was able to ensure that when build occurred the file size was not too great for the standard format we were briefed with. Using only 3 small images for impact, the rest of the banner was created using vectors and type.

Levis Store launch Countdown

With the launch of the New Flagship Store, Levis wanted a a countdown page that gave a hint towards the style that would be seen both in store and on advertising. It was a pretty big secret before they launched so we had to keep it simple. Here I used an oversized logo to accentuate the countdown itself.

Making people want to Visit Britain

Creating fun banners to persuade people that Britain isn't all that bad. To convey the idea that Britain is packed with activity I used expanding banners to show all the activities and sights that are available. Showing how easy it is to travel from place to place the work showed how in one day you could travel from one end of this beautiful island to the other and experience all manner of things.

Swatch - Magazine & Masthead design

Swatch were looking to re-brand their "club" identity to appeal to a wider spectrum of consumers, having a broad fan base in the Nordic regions they also wanted to appeal to extreme sports fanatics in the UK and Western Europe. This identity was created to be flexible enough to allow it to be used over exciting imagery, so much like their watches the logo would compliment the audiences other life choices.
It was also suggested to Swatch that in order to reach their target audience more effectively it would be a good idea to create an online version of the magazine with which users could interact.

Concept work

This banner concept was based around the idea of the annoying moments in your day that can't be avoided, the basic story follows the experience of being made dirty in the queue at a bus stop and how if you are using the right product already you don't need to worry.

Fenistil Website Concept and Design

This project was a rare opportnity to look at a completely new web presence, having to use already existing print styles and branding as an influence wasn't perfect, I decided that to make the site needs based, only having useful content and information that users will want makes it simple and yet effective, also because the audience would likely be mothers we created two versions. Parents could either view very information based, straight content or the child friendly version using a toggle system.

Shell Promo

Shell create a lot of content based on reports, this is one of a series of promotional panels I produced.

Identity and Site design

Given the brief of a forward thinking, web publishing best practice consultancy the logo had to convey the brand attributes but also the vibrancy of the company. The site follows the same colour scheme as the logo shown above.

Shell email template

In order to create a more whole visual brand identity for Shell I created an email template that was flexible enough to be used for different types of email, whilst keeping the same visual structure and design, this was also much closer to the site design and layout.

Shell interactive gaming concepts

In order to help Shell make the public realise their input and ongoing support of research and development into making energy use both more efficient and more environmentally friendly, Shell asked us to create an idea that would introduce the two viewpoints that Shell were taking on the energy usage of the world. These viewpoints 'Blueprint' and 'Scramble' looked at how changing our approach to all forms of energy could make or break the worlds chances. To convey this we created a game that would show users exactly what their actions would do and how they would effect the earth. This game showed numerous versions of earth over which the user has ultimate power, changing each would effect the outcome to the 2050 world.

Vauxhall banner work

The launch of the insignia from Vauxhall called for a a countdown style banner campaign that introduced the idea of a grand unveiling. To really push the impact of the banners we created talking banners that would respond according to users interaction, but that would also affect certain content seeded on the page.

Shell Flash Assets

Launching the Dialogues Site for Shell.com, this promo panel for the header bar introduced the different topics that would be discussed in upcoming online debates/web chats. I was particularly pleased with this project, not necessarily because of the design, that was determined by the client, but that I was able to create the entire animation with code all on my own.

Shell.com Design & Structure

Taking all of the content that Shell.com contained we were charged with the task of making the correct information as accessible as possible to the appropriate people. With a very specific target audience it was very important to create a site that was designed and created with the audience in mind. Here we created a site that has intuitive navigation that makes the content easily accessible.

Identity for Dog Clothing & Accessories

Oh My Dog; a high end new brand for dog lovers and their dogs, it was created to appeal to the Paris Hilton type demographic that want to be able to dress like their pooch and bling them up big style. I was briefed to come up with an identity and supporting merchandise that could be branded. As the brand was created to be sold in spaces like Selfridges I suggested that the packaging should also be branded and so looked into special papers and finishes to be used in the packaging.

Lansborough Hotel Rebrand Pitch

For this project I was asked to devise a style and name for the branding of the in house restaurant at the Lanesborough Hotel. The naming was based around the interior of the restaurant, the structure contains a huge glass dome, and so is very light and airy. This combined with the traditional values of the hotel led me to create the branding and supporting pieces above.

Corporate Event Signage

The event for Palm was based around a theme of The Wizard of Oz, so we created Pop Up Stands that used some of the imagery usually associated with The Wizard of Oz. I enjoyed this project because it gave me a chance to use my illustration skills.

Hign End DIrect Marketing - London Business School

LBS asked us to create a high end DM piece that we could send out to prospective new students, being expensive MBA or eMBA course the work created needed to show both the intelligence of the course along with sophistication. The content was based around the economic growth of countries such as China compared to their experienced counterparts so imagery was sourced that showed the difference in scale and the greatness of these countries.

Bclear Site and Banner work

Liffe NYSE Euronext charged us with the task of creating a site and banners that would be engaging for their customers in order to introduce a new equity derivatives trading method; Bclear. Being quite a dry brand it was very clear that the site needed to be clean and simple with hints of colour. The initiative the client wanted to use in order to entice users was to win a crate of champagne, as they wanted us to use this for the creative within the banners and the site I went on a photoshoot and retouched the bottles afterwards to be Bclear branded.

Editorial Design - Gardening

Editorial design for an article about gardening fanatics that go to major extremes to get rid of weeds, I approached an editorial format that visually tied the story to the page. Hearing the stories of neighbours at war because one side wouldn't weed was hilarious, so I used barbed wire to accentuate the war like feelings.

Just as a note the most entertaining story was of the man that would climb the trees in the middle of the night and drip weed killer and poison down fishing wire onto his neighbour's weeds. That is extreme.

The descriptive mapping of external stimuli

Brief: To describe the world around me using my senses.
Solution: I created a map that used cartography of different types to map out the world around me, how I experience it and which senses I use. For example, for sound I used sound waves, for light I used constellations, for pressure/touch I used Isobars, and for taste and smell I had two charts that were directly related to one another.
I really enjoyed this project because it allowed me to become completely obsessive about my day-to-day life and really take a deeper look into how I experience the world around me.

Shakespeare's Sonnets Art Direction

Art direction for ambient use of Shakespeare's Sonnets, in this particular image the copy was actually stitched onto the sheet so that the line was integrated into the shot before it was taken.

Client Invite

Creating a fun design for an invite to be sent to clients was an interesting project, the invite was for a roller disco event with the t-mobile B2B brand team, so I kept the design funky with a retro theme.