Herbal Essences Smooth & Soft Campaign

To support the TV campaign I was challenged with the task of creating digital advertising that accentuated the feelings that the TV would evoke. To do this I created a range of ads that did slightly different things. The Skyscraper was designed to catch peoples attention using the visual space, the tall format being the perfect stage for the smoothing droplets of the product to be shown off. The MPU was my favourite, I came up with a concept that would really surprise people. The media placement of the ads meant that if people were to see a lion strutting across the frame they might be surprised. Then you would see that the silhouette was actually a woman with unruly, wild hair.

Peroni Pitch Work

The Brief: Make Peroni the premium aspirational drink of the elite.
Moments of Peroni style.
I created digital ideas and mechanisms that would make people see Peroni as an inspirational brand. Everyone would want access to the nuggets of style that Peroni had, but only a select few would actually receive them.
Peroni create an exclusive club whose members spread the word. LIttle hints of the Peroni style pop up over the internet and in high-end publications, the Peroni brand then slowly becomes synonymous with style.

Nissan X-Trail Banner Campaign

With the new model X-Trail so powerful compared to other cars in its class, I was briefed to create a banner campaign that emphasised it's superior pulling power. The first phase of the campaign was to be carried out using standard sized banners, so the limited file size was challenging, but I am very pleased with the outcome using the format to emphasise the benefit even more.

Nissan X-Trail Banner Campaign

Maintaining a visual style using typographic elements I created a family of banners that emphasise the power and control that the new Nissan X-Trail provides. By using typography cleverly I was able to ensure that when build occurred the file size was not too great for the standard format we were briefed with. Using only 3 small images for impact, the rest of the banner was created using vectors and type.

Making people want to Visit Britain

Creating fun banners to persuade people that Britain isn't all that bad. To convey the idea that Britain is packed with activity I used expanding banners to show all the activities and sights that are available. Showing how easy it is to travel from place to place the work showed how in one day you could travel from one end of this beautiful island to the other and experience all manner of things.

Shell interactive gaming concepts

In order to help Shell make the public realise their input and ongoing support of research and development into making energy use both more efficient and more environmentally friendly, Shell asked us to create an idea that would introduce the two viewpoints that Shell were taking on the energy usage of the world. These viewpoints 'Blueprint' and 'Scramble' looked at how changing our approach to all forms of energy could make or break the worlds chances. To convey this we created a game that would show users exactly what their actions would do and how they would effect the earth. This game showed numerous versions of earth over which the user has ultimate power, changing each would effect the outcome to the 2050 world.

Editorial Design - Gardening

Editorial design for an article about gardening fanatics that go to major extremes to get rid of weeds, I approached an editorial format that visually tied the story to the page. Hearing the stories of neighbours at war because one side wouldn't weed was hilarious, so I used barbed wire to accentuate the war like feelings.

Just as a note the most entertaining story was of the man that would climb the trees in the middle of the night and drip weed killer and poison down fishing wire onto his neighbour's weeds. That is extreme.