Peroni Pitch Work

The Brief: Make Peroni the premium aspirational drink of the elite.
Moments of Peroni style.
I created digital ideas and mechanisms that would make people see Peroni as an inspirational brand. Everyone would want access to the nuggets of style that Peroni had, but only a select few would actually receive them.
Peroni create an exclusive club whose members spread the word. LIttle hints of the Peroni style pop up over the internet and in high-end publications, the Peroni brand then slowly becomes synonymous with style.