To enhance the Nissan X-Trail online advertising further we decided that consumers should be able to have super fast access to a real test drive, after all showing is only half the battle. It had been proven that if consumers experienced the brand first hand there was a very high conversion rate into sales.
To make this possible while the demo test drive was happening users could type in their own postcode and book a REAL test drive with their nearest dealer. The ROI on these banners was so high that the standard banners were all replaced with this rich media version as the extra cost was clearly a good investment.
I was very pleased.
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