Identity for Dog Clothing & Accessories

Oh My Dog; a high end new brand for dog lovers and their dogs, it was created to appeal to the Paris Hilton type demographic that want to be able to dress like their pooch and bling them up big style. I was briefed to come up with an identity and supporting merchandise that could be branded. As the brand was created to be sold in spaces like Selfridges I suggested that the packaging should also be branded and so looked into special papers and finishes to be used in the packaging.